Marketing Intense

I see a lot of products on the shelfs that use the adjectives intense or extreme to describe themselves. Maybe it’s because I’m older but I take great pains to avoid intense and extreme things. Even as a young man the only thing I liked that could be described with those adjectives was rock music and that was only because of the volume levels.

Extreme, and intense are quite popular these days, you seem them everywhere. They play a big part in the post literate tribal experience. I see a direct correlation between the increase of tribalism and the lack of appreciation or the inability to a comprehend beauty.


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