Public spaces free of branding are becoming rare. People now pay for the privilege of being in a "Brand Free" environment, but those spaces themselves are branded.
Thinking Outside the Box
The phrase "thinking outside the box" is a cliche and as such is still inside the box.
A Sense of Place
We can't control what we remember or why. I'm not talking about traumatic or dramatic events but rather innocuous moments that we hardly gave a second thought to while they happened yet years later we are able to recall them with such vivid recollection. One could say this is just a function of aging but I believe these spaces whether we can physically return to them or not orientate our spiritual compass. It is a place our soul remembers, that we take with us.